Streaming Radio Archives
The model of radio has been working and profitable for
years. The only difference between WABC radio and YourDomain.com
is they have an audience (akin to web traffic) and they
are pros at producing audience attracting audio content
that they broadcast 24 hours a day to a limited area geographically.
With your dot com, you can broadcast audience-attracting
audio content just good as theirs, broadcast it on demand
to anywhere in the world, and make profits with niches where
they can't.
Example: Fly fishing radio, Pottery artists radio, Swing
trading radio, Hair coloring tips radio, thousands of other
possible niches would fail horribly in traditional radio
broadcast models, but niches thrive on the internet, and
so does niche internet radio. Once the audience is built,
if yours is not already, all the profitable techniques of
traditional radio apply. It would not be spam in an internet
radio program to advertise and direct listeners to online
offers. You could run all the audio ads you want. But be
careful, people are one click away from not listening. Yet,
we are conditioned to hear, "This program is brought to
you by XYZ advertiser" and 8-minutes of every hour, radio
plays commercials, and you could do the same on Internet
radio programming.
Internet radio is just broadcast quality content being streamed
over the internet. That is it, nothing more. There are 2
variations, and both are considered internet radio. One
version is live content being streamed in real time based
on a time schedule, but in reality that is not really necessary
or cost effective for that matter. What I believe to be
the next wave of useful marketing tactics using audio on
the web, is building a niche internet radio station which
will have tremendous marketing and audience building potential.
It will be in the broadcaster's best interest to produce
killer-archived content and post that regularly to stream
on demand for their listeners.
This is so easy and cost effective to do, and does not require
the live production techniques of traditional radio, nor
the high costs and server infrastructure of live feed internet
audio streaming. Be aware live streaming can be done through
web companies such as www.Shoutcast.com or www.Live365.com,
and many other others that have the data centers to multicasts
audio streams in real time. Internet radio needs only to
be great audio content available upon demand online, and
I see as an incredible opportunity for marketers of niche
products and services to create to build audience or traffic
to their online offerings.
What makes Radio, Radio. The aural elements we take for
granted and don't think about.
Below are auditory elements we hear every time we listen
to commercial radio. They all can be produced easily with
sound editing software, royalty free music, pro audio imitates
and sound cards, Add some creative energy and you can have
an internet radio station broadcasting your creative content
to the world. Listen to become familiar with the examples
of the aural elements of radio.
Below is listed examples of radio style audio production
you can create yourself to make your niche station
Advertiser Jingles
Station Call Letter IDs
Sweepers - Bumpers
Production Music Beds
Voice overs
Interviews - Talk radio
Advertisers commercials
Flash is the best technology to stream archived audio over
the web because it is the most common cross platform player,
period. Real Media and Windows Media are the formats that
allow live streaming, but I focused on archived, on demand
audio in this article. The easiest method for hosting streaming
internet radio content is easy to find online
where you can see how to record your on demand radio programs
and deliver them using flash.
You can do it all with the right equipment, the right production
software and a little learning curve, all available online
