Does your event need to be live?
There are many choices to make when it comes to Webcasting:
live vs. on-demand, audio vs. video, and more. So here are
some of the questions you’ll need to ask yourself before
deciding which way to go.
Live versus On-Demand . . . Although broadcasting an event
live may be necessary for breaking news or a corporate announcement,
it is also much more expensive than broadcasting it later.
When, where and how will your audience access the broadcast?
Your flawlessly (and expensively) produced broadcast can
fail if no one is watching it. Although the live webcast
solutions from Web Video 4 U are significantly easier than
many other solutions you still have much to consider. Yes
you won't have to worry about camera crews or ticket retailing
you will still need to consider things such as lighting
and acoustics.
Live versus Edited Highlights . . . Conferences contain
lots of down time that isn’t boring when you’re on site
but which don’t translate well via broadcast. That’s why
you may be better off offering edited highlights. For example,
present each conference speaker as a separate link to their
presentation, with background and audience reaction. Viewers
can then exercise more control, viewing in the order they
prefer. This also gives them the broader context of the
event. This isn't to say that the valuable networking time
between speakers exploited by many a conference attendee
cannot be replicated on the Internet. The Web Video 4 U
chat rooms can be installed to allow virtual conference
attendees to talk to each other online and perform this
vital networking role from their offices.
Audio and/or Video . . . An audio webcast is much less expensive
to produce than video, which involves onsite production
costs for crew, lighting, and equipment. So you need to
decide whether an audio Webcast is sufficient or whether
your audience needs to see full video of the speaker with
live integration of speaker support. Keep in mind that a
video Webcast also demands higher bandwidth from Web users.
So before making these crucial decisions, find out your
audience's bandwidth, firewall or VPN limitations and Web
usage habits.